The Grammy Awards show was a huge hit last night on CBS.
With no football or Taylor Swift performing, the show went through the roof ratings wise.
Fast overnight numbers from CBS affiliates show 15 million people were watching the entire night. That’s up more than 30% from last year. At one point during the In Memoriam, 18 million were watching the show.
The interest was not just from Swift fans, but in all the stars. There was nothing offensive, no Satanic videos, no porn for once. Everything was tasteful. There was nothing political.
Also, the show stressed legacy stars Joni Mitchell, Billy Joel, Stevie Wonder, Tracy Chapman, Annie Lennox and so on. This is what the Grammys always needed, a balance between new acts and older ones. And it worked.
These numbers will increase when everything comes in from around the country. But looking at the iTunes charts you can see the impact the show had on the audience. Congrats to producer Ben Winston for righting the ship, even during a monsoon!
