Saturday, April 13, 2024

JLo Doubles Down on New Single, Sets 2nd Video, with Latto, for Monday Despite No Sales


Jennifer Lopez really can’t get enough.

She’s doubling down on the failure of her first single from the album, “This is Me…Now.”

On Monday Lopez is releasing a second video for “Can’t Get Enough,” despite no sales and little interest so far.

“Can’t Get Enough” is a hybrid of samples from old songs. In two weeks’ time the single has sold about 15,000 copies, almost all from streaming.

The original video, an expensive little 4 minute film about a wedding gone awry, has accumulated 8.1 million views. That’s not a lot.

The song is already off the iTunes top 100.

Can Latto, a more contemporary artist, revive the song? Or should JLo just cut bait and move on? I guess we’ll find out shortly.

By the way, who’s paying for all this? Not Dunkin’ Donuts.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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