Beyonce saw the money Taylor Swift made from her Eras Tour movie and said, wisely, I want that.
Last night, Beyonce’s Renaissance Tour concert movie collected $5 million in previews. The expectation is for a $30-$35 million weekend.
This film do the same numbers as Swift, but it will do very well. The Eras tour movie was a phenom because it was first, a novelty. Renaissance Tour, also released straight to theaters by AMC Theaters, will likely do a third of the business.
But if Renaissance takes in $100 million, it’s a hit. And it fills a gap at theaters at the perfect moment. Imagine if Beyonce actually promoted it with an interview. But she’s press shy and likely won’t.
