Sunday, May 19, 2024

Beyonce Renaissance Tour Movie Scores $5 Mil in Previems, Aims for $30 Mil Weekend

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Beyonce saw the money Taylor Swift made from her Eras Tour movie and said, wisely, I want that.

Last night, Beyonce’s Renaissance Tour concert movie collected $5 million in previews. The expectation is for a $30-$35 million weekend.

This film do the same numbers as Swift, but it will do very well. The Eras tour movie was a phenom because it was first, a novelty. Renaissance Tour, also released straight to theaters by AMC Theaters, will likely do a third of the business.

But if Renaissance takes in $100 million, it’s a hit. And it fills a gap at theaters at the perfect moment. Imagine if Beyonce actually promoted it with an interview. But she’s press shy and likely won’t.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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