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Taylor Swift and AMC may have miscalculated adding previews tonight at the last minute for The Eras Tour movie.
According to the AMC website, most theaters are only a quarter full with advance sales — or not sold at all.
The reason is “The Eras Tour” is three hours long. Tonight is a school night. Even if kids went at 6pm, that means being at the theater by 5:30pm and staying until 9pm. In the suburbs, that means an entire evening. Homework? Sleep?
Most of these tween girls have already bought tickets for the weekend. Unless there’s a big Walk Up energy tonight, tomorrow’s numbers may not reflect that predicted $100 million weekend.
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Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.
