Tuesday, May 28, 2024

Taylor Swift Appearance Causes Increased Interest in NFL Sundays Game, But NBC Announcers Missed Hugh Jackman, Ryan Reynolds, Blake Lively

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Taylor Swift’s presence at last night’s Jets-Kansas City game was a hit.

Extra viewers who tuned in to NBC for NFL Sundays totaled 20 million in overnight ratings. People who’d never seen or heard of football or the teams watched to get a glimpse of Swift.

She didn’t disappoint. After all, her concert movie opens a week from Thursday night. She’s promoting it and she’s very astute about marketing. She knows this will drive ticket sales even if her relationship with Travis Kelce is real (which I’ll bet it is, for now).

However, the total number of 20 million looks like it was down from the previous week’s Taylor pigskin performance by 4 million.

Unfortunately, the NBC announcers didn’t recognize or mention Swift’s friends who came with her– Ryan Reynolds, wife Blake Lively, and Hugh Jackman. So many times the announcers cut to the box and referred to them as “Taylor and friends.” Hilarious. Maybe if they’d mentioned that Deadpool and Wolverine were in the audience, too, ratings would have been even higher!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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