Wednesday, April 24, 2024

Pop Sales Irony: Diddy’s New Off the Grid Album Lying Around Like a Lox — Bieber, Weekend Singles Not Selling


Hey Justin Bieber fans: you do know that your boy has a track out with Diddy? It’s called “Moments.” So far after 20 hours it has only 74,000 views on YouTube.

Hey fans of The Weeknd: you do know your star has a new single out called “Another One Like Me” with Diddy, right? That one’s doing a little better with 389K views on YouTube, which isn’t that great.

And no one’s buying these singles on iTunes. The singles — at 38 and 45 — and the Diddy album, which were released last night, are lying around like a lox.

Not The Lox, who ironically was an artist on Sean Combs’s old label, Bad Boy Records. Diddy recently said he’d return the rights to Bad Boy artists now that no one wants them anymore. The records are 30 years old.

Diddy’s new release, “The Love Album: Off the Grid” is at number 8 on iTunes after almost 24 hours. There is no clamor for it from fans of any of the 30 artists on the collection. The lack of interest in the Bieber track is surprising, but he’s a little out of vogue at this point. The Weeknd may have really harmed himself with that HBO summer series, “The Idol.”

None of the songs are on the Spotify daily streaming chart. This is a far cry from Diddy’s halcyon days but don’t forget — they were catalyzed by him re-recording Sting’s Police song “Every Breath You Take” and passing it off as his own. This album has some nice tracks but nothing that leaps out. That may be the problem.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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