Sunday, March 3, 2024

UPDATE: End of Scooter Braun’s Era as the Reigning Pop Manager — Ariana Grande, Demi Lovato, Justin Bieber Leave

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UPDATE Now Matt Belloni says on Twitter that Ariana Grande has left as well. My guess is we will see lawsuits shortly.

EARLIER Demi Lovato says she’s left manager Scooter Braun and it’s all amicable.

Lovato has had one flop after another for the last couple of years, with no help from Braun. The manager of Justin Bieber and Ariana Grande was supposed to have the magic touch. But he’s never been able to do much with singer Tori Kelly, and the Demi Lovato chapter was a disaster.

On top of that, I echoed other reports last week that Bieber and Braun are likely split, as well. Bieber has mostly disappeared from social media, hasn’t released any solo music in over a year, and has two cancelled tours on his resume.

Grande could be next. She’s spent the last year working on the “Wicked” movies. She also has no new solo releases in a long time.

At one point, Braun was doing everything to cross-hype Bieber and Grande, but it didn’t really work.

Braun merged his management company with the Korean group behind BTS. As he used to tour Bieber, his own social media — when it’s not full of his own vacation pictures — riffs on KPop singers from Hybe.

Every run comes to an end, so Braun’s is no surprise. In the case of Demi Lovato, she needs management help pronto. She’s about to release a rock version of her last album. She’s turned herself in to Joan Jett, which her audience doesn’t want and is a waste of her talents.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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