Friday, June 14, 2024

“Barbie” Fever Cools Down as Feminist Fantasy Film Drops 40% on Monday, Only 2nd Best Selling Doll on Amazon


The “Barbie” movie is a phenom, no doubt.

The droll doll film with feminist overtones is already in the pink after a $162 million weekend. It’s the 4th biggest opening weekend of all time.

On Monday, however, “Barbie” fever cooled a little as the box office dropped 40% from Sunday to just $26.1 million. It’s a big drop but it’s also the best ever Monday for Warner Bros. After “The Flash” debacle, there’s a sigh of relief in the air!

Nonetheless, “Barbie” will likely cross the $200 million mark today after six days of release. Worldwide including the US is up to $400 million after today. That’s quite an accomplishment for director Greta Gerwig, and all the marketing people at Mattel and Warner Bros.

Alas, the number best selling doll on Amazon is called “Polly Pocket Play Set,” not from Mattel. But Barbie dolls are selling very well. Don’t worry!

PS It’s a little early and kind of absurd for “Barbie” Oscar prognostications. That fever needs a Tylenol, too!

Meet Polly here:

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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