Wednesday, April 17, 2024

“X” Marks the Spot: Elon Musk Chucking 18 Years of Twitter Branding to Rename Platform with New Logo, Website


Very shortly, maybe tomorrow, the blue and white bird logo for Twitter will fade into history.

Owner Elon Musk says he’s changing the name of the platform and the logo to “X.” He Tweeted this morning: “If X is closest in style to anything, it should, of course, be Art Deco.” The new “X” which you can see here has nothing to do with Art Deco. I have no idea what he’s talking about.

There is a lot of outrage and mockery over this ridiculous decision. It sounds as bad as the coming very ugly Tesla truck.

Is it a case of being on the spectrum? Is he just nuts? Is he trying to do more damage to Twitter? Last week he Tweeted that the company was in a financial mess. This won’t help matters.

You can only wonder what it’s like to work for Musk and have to nod “yes” to all this stuff. Maddening.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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