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The Greta Gerwig directed, Margot Robbie directed feminist comedy made a stunning $22.3 million last night in previews.
That places it at number 24 on the all time previews list, ahead of movies like The Batman, The Avengers, and the first Hunger Games movie.
“Barbie” is on track for a $100 million weekend, and that’s a low estimate. Fueled by relentless marketing from Warner Bros. and Mattel, “Barbie” is going to be a summer sensation. She’s a doll!
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Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.
