Monday, June 17, 2024

Box Office: Hello, Doll! as “Barbie” Breaks Records with $22.3 Million Preview Night, More than “Avengers,” “The Batman,” “Hunger Games”


“Barbie” is not toying with us.

The Greta Gerwig directed, Margot Robbie directed feminist comedy made a stunning $22.3 million last night in previews.

That places it at number 24 on the all time previews list, ahead of movies like The Batman, The Avengers, and the first Hunger Games movie.

“Barbie” is on track for a $100 million weekend, and that’s a low estimate. Fueled by relentless marketing from Warner Bros. and Mattel, “Barbie” is going to be a summer sensation. She’s a doll!

Barbie Box Office Boffo: $70.5 Mil Opening for a Record Shattering Weekend, Marketing Triumph

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News