Wednesday, June 19, 2024

“Mission Impossible: Dead Reckoning” Latest Chapter Hits $7 Mil in Tuesday Previews as Mega Media Pays Off


People went to theaters last night in droves.

They saw “Mission Impossible Dead Reckoning” in previews. The Total was $7 million, the top of the estimate for 3,300 theaters.

The latest Tom Cruise extravaganza bulks up to 4,000 theaters today on its first official day of release.

Friday’s numbers will include all these previews, so the number should be robust. But “Dead Reckoning” could have $27 million banked before then.

Paramount has spent a zillion bucks flying this whole group — 25 or more people at any given time — first class around the world to launch “Dead Reckoning.” It looks like the plan will pay off.

This is the film theaters needed after a desultory run with “The Flash” and “Indiana Jones.” It also paves the way for “Barbie” and “Oppenheimer,” which are right behind it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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