Home business Box Office: Indiana Jones Dial of Destiny Fails to Crack $100 Million...

You can’t say “Indiana Jones and the Dial of Destiny” is a failure. Yet.

But the James Mangold directed fifth installment of this famous franchise has not been a break out hit.

Total take for five day July 4th holiday is coming to between $82 and $85 million. The Harrison Ford epic has fallen well short of $100 million, which is a big disappointment.

A lot of fingers will be pointed internally at Walt Disney, but there are some easy things to cite: Cannes wasn’t the place to premiere the film. Also Disney has a lot of trouble with marketing and PR when it’s not a Marvel film, or Pixar (sometimes). Their biggest disaster was Steven Spielberg’s “West Side Story,” which should have been a big hit and won a lot of Oscars. But the whole thing went sideways.

“Dial of Destiny” could pick up as the summer proceeds, particularly with good word of mouth, which it has. If you follow social media, each person chimes in with surprised responses. It’s good! Go see it!

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