Thursday, April 18, 2024

Ed Sheeran Is Selling Out His Tour, But His “Subtract” Sold Out Just 250K Copies–One Tenth of His Last Album


Ed Sheeran’s had a weird spring in America, that’s for sure.

First there was his copyright infringement trial. He won the case, but it seems like the whole saga left a bad taste.

From the trial he went to judge “American Idol” in place of Lionel Richie, who was playing at King Charles’s coronation. How weird was that? Sheeran is British, Richie is American.

On May 5th, as he was also launching a US tour, Sheeran released a new album, called “-“. Or “Subtract.” A couple of singles came with it. Ed’s last album, released in 2021, sold 2.5 million copies. The tour was selling well. So you’d think “Subtract,” the latest in a series of math albums, would do well.

Alas, “Subtract” is now dead, after just seven weeks. Total sales according to Luminate: 252,000 albums. It’s like it never happened.

After one big week, “Subtract” just disappeared. Like the Jonas Brothers new album, it just vanished. What happened? Was it so bad no one wanted it? And if so, why did Sheeran sell out Giants Stadium? Why is he playing two nights at Gillette Stadium in Foxborough, Mass? Why didn’t these fans who bought tickets also pick up the album?

It’s a headscratcher.

PS Sheeran tickets are pretty cheap. On Ticketmaster you can buy good tickets anywhere for about 100 bucks. Much different than Taylor Swift, Bruce Springsteen, or Beyonce. It’s kind of refreshing.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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