Friday, May 17, 2024

Surprise! Ratings Mystery as “Saturday Night Live” Numbers Jump with NFL Star Travis Kelce, Singer Kelsea Ballerini


Well, no one knows anything.

“SNL” ratings jumped this past Saturday with host Travis Kelce and musical guest Kelsea Ballerini.

The NFL star commanded a 4.5 million total viewer number, up by 400,000 viewers from the week before when “Last of Us” star Pedro Pascal hosted.

Why? Who knows? Maybe a fresh face, unexpected, did the trick. Maybe the Super Bowl win helped.

Anyway, it’s good news for the show and for Ballerini. Her appearance pushed her EP, called “Rolling Up the Welcome Mat” — to number 3 on iTunes. It’s not called “Rolling Out the Welcome Mat.” That would mean she’s welcoming people. Rolling Up means turning people away, which obviously “SNL” did not.

Any lessons here? Country music is very popular. So are football players. These two were like homecoming king and queen. Interesting.
Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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