!Yes, for the third day in a row, “80 for Brady” was number 1 yesterday.
The combo all star ladies film and football anthem made $1.3 million. Total is now $17.7 million since last Friday.
Jane Fonda et al could throw a couple of touchdowns this weekend with the Super Bowl coming on Sunday afternoon (west coast) and night (east). Timed perfectly to the mega sports weekend, the film is likely to pull in big numbers with wives and girlfriends trading off dates to “80” for losing much of Sunday.
It could even be counter programming for Sunday for people who don’t watch the Super Bowl and are waiting for HBO’s “The Last of Us” at 9pm.
Mostly what this says is audiences want stars and some feel good movies. They also went for George Clooney and Julia Roberts in “Ticket to Paradise” and “A Man Called Otto” with Tom Hanks. These three movies also have very specific log lines that easily marketable. Watch for more of that in 2024 releases as studios may retreat to formulas that worked well in the past.
All of this, PS, is good news for Roadhouse Attractions. They’re releasing the Jane Fonda-Lily Tomlin comedy “Moving On” in March. It’s a little gem of a film. Let’s hope Roadhouse doesn’t live up to my old name for them!
