Friday, April 12, 2024

Touchdown! “80 for Brady” Number 1 for Third Day in a Row, Eyeing Big Super Bowl Weekend


!Yes, for the third day in a row, “80 for Brady” was number 1 yesterday.

The combo all star ladies film and football anthem made $1.3 million. Total is now $17.7 million since last Friday.

Jane Fonda et al could throw a couple of touchdowns this weekend with the Super Bowl coming on Sunday afternoon (west coast) and night (east). Timed perfectly to the mega sports weekend, the film is likely to pull in big numbers with wives and girlfriends trading off dates to “80” for losing much of Sunday.

It could even be counter programming for Sunday for people who don’t watch the Super Bowl and are waiting for HBO’s “The Last of Us” at 9pm.

Mostly what this says is audiences want stars and some feel good movies. They also went for George Clooney and Julia Roberts in “Ticket to Paradise” and “A Man Called Otto” with Tom Hanks. These three movies also have very specific log lines that easily marketable. Watch for more of that in 2024 releases as studios may retreat to formulas that worked well in the past.

All of this, PS, is good news for Roadhouse Attractions. They’re releasing the Jane Fonda-Lily Tomlin comedy “Moving On” in March. It’s a little gem of a film. Let’s hope Roadhouse doesn’t live up to my old name for them!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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