Sunday, March 3, 2024

Grammy Ratings UPDATE: 12.4 Million, Highest Since Pandemic But 40% Lower Than Before, Which Was Already at Low

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UPDATE TUES MORNING: CBS says delayed viewing pushed the total to 12.4 million but it was still 40% off from pre-pandemic viewing.

MONDAY:

Early returns for the Grammys last night are good news, bad news.

18.7 million was considered a low number of total viewers for the Grammys in 2020.

Last night’s show came in at 10.7 million, up by 2 million from last year, but off by 40% or more.

That’s not a surprise since Beyonce, Adele, and Taylor Swift all declined to perform. There were outstanding moments but nothing earth shaking. The show could win an Emmy, but the totality of the music wasn’t enough to bring back the old audience.

Delayed viewing could add another 2 million. We’ll know tomorrow.

Numbers courtesy of Marc Berman Programming Insider.

Meantime, here’s a highlight reel:

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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