UPDATE TUES MORNING: CBS says delayed viewing pushed the total to 12.4 million but it was still 40% off from pre-pandemic viewing.
MONDAY:
Early returns for the Grammys last night are good news, bad news.
18.7 million was considered a low number of total viewers for the Grammys in 2020.
Last night’s show came in at 10.7 million, up by 2 million from last year, but off by 40% or more.
That’s not a surprise since Beyonce, Adele, and Taylor Swift all declined to perform. There were outstanding moments but nothing earth shaking. The show could win an Emmy, but the totality of the music wasn’t enough to bring back the old audience.
Delayed viewing could add another 2 million. We’ll know tomorrow.
Numbers courtesy of Marc Berman Programming Insider.
Meantime, here’s a highlight reel:
