Saturday, April 13, 2024

Omar Apollo, the Possible Grammy Best New Artist, Rocks Swanky Warner Music Party


Grammy weekend started with a bang Thursday night at the Hollywood Athletic Club with a swanky party thrown by Warner Music and Records, and Atlantic Records.

But the main focus was a performance by Omar Apollo, the hottest new young artist in the business. Plenty of stars like Nile Rodgers, Whiz Khalifa, Bebe Rexha, Saweetie, and Lauren Daigle were there, plus Warner Music owner Len Blavatnik and his whole family to see Omar kill it with ap private. Omar is a mix of R&B, pop, and rock with lots of melody and amazing voice — wonderful old school falsetto — that should propel his career pretty quickly. Right there applauding: Warner Music chief Tom Corson plus Atlantic’s Craig Kallman, and Julie Greenwald, who are getting the big NARAS Award tomorrow night at Clive Davis’s party.

If Omar Apollo doesn’t win best New Artist on Sunday night, don’t despair. Next year he’ll be back with a bunch of hits and nominations! Catch him this spring when he opens for SZA on tour!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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