Saturday, June 15, 2024

United Artists Will Kill “Till,” Their 2023 Oscar Release, Despite Great Reviews No Business


I’ve never seen the movie, “Till.” The people who run publicity at United Artists Releasing have never offered to show it to me. I haven’t had time to get to a theater yet, but our Leah Sydney loved it, and reviewed it. (See her review here.)

Danielle Deadwyler has received universal acclaim for playing Emmett Till’s mother. But that won’t matter if UAR can’t communicate this film to Academy members and critics. Last year they blew a whole slate of films, from “Respect” to “House of Gucci” to “Licorice Pizza.” They have no idea what they’re doing, and they keep doing it.

“Till” is playing in over 2,000 theaters. This past weekend it made only $2.8 million. The total after 3 weeks is just $3.6 million. UAR will kill “Till.” That seems to be their goal. What a mess. PS The movie is directed by Chinonye Chukwu, who directed a wonderful small film a couple of years ago called “Clemency,” starring Alfre Woodard. She should be pretty upset.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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