Taylor Swift’s “Midnights” is a hit, to say the least.
The album itself, plus seven more tracks only available on streaming, set records on Friday. It’s Spotify’s most-streamed album in one day.
Indeed, “Midnights” is currently holding down most of the top 20 on Spotify’s daily singles chart. It’s also got most of the spots on iTunes’ top 20.
Is it any good? Most reviews are mixed. But “Midnights” arrived at a moment when there hadn’t been much in the way of big releases. Also, the album is marketed within an inch of its life. No stone has gone unturned. Swift and her team are superstars in this realm.
Hitsdailydouble.com is predicted first week sales of 1 million copies including streaming, CDs, vinyl, and downloads.