Friday, July 3, 2026

Super Bowl Will Feature Ads Promoting, Rebranding Jesus from $1 Billion Mid West Christian Foundation

Share

★ Make Showbiz411 your Preferred Source on Google

The NFL is selling out to Jesus.

According to reports, a $1 billion Christian foundation called Signatry is spending a fortune promoting Jesus on the Super Bowl next Friday. Signatry will be running thirty and sixty second commercials hyping Jesus, rebranding him and promoting him.

Many viewers may be dismayed by being hit over the head by ads for something they either have no interest in or may be offended by. I say, keep religion out of professional sports.

Earlier this year Signatry, which is headquartered in Kansas, announced a $100 media campaign to promote Jesus. The campaign is called “He Gets Me,” and will pitch conservative values to anyone dumb enough to listen.

But no one mentioned that Signatry aka The Servant Foundation, according to its Form 990 for 2021, has astonishing net assets of $975 million. Yes, you read that right. There is no delineation of where this money has come from.

Some of Signatry/Servant’s big donations in 2021 — from their total of $400 millon — included $48 million to one Christian group called Every Home for Christ and several in the $16-$20 million area. Yes, religion is a big, big business and now it’s funding the National Football League.

Of course, the only thing worse than this are the Scientology ads that run every year during the Super Bowl, pissing off all normal people who immediately complain on Twitter. Trust me, the NFL doesn’t care as long as the check clears.

Donate to Showbiz411.com

Showbiz411 is now in its 13th year of providing breaking and exclusive entertainment news. This is an independent site, unlike the many Hollywood trades that are owned by one company. To continue providing news that takes a fresh look at what's going on in movies, music, theater, etc, advertising is our basis. Reader donations would be greatly appreciated, too. They are just another facet of keeping fact based journalism alive.
Thank you


Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

Read more

In Other News