Monday, April 22, 2024

Taylor Swift Drops News In Beautifully Executed PR Stunt: New Album Called “Midnights” Coming October 21st


Taylor Swift’s new album will be released on October 21st.

It’s called “Midnights.” She told the VMA audience news was coming at midnight. I mean…

The album hit two weeks after she makes a movie appearance in David O. Russell’s new film, “Amsterdam.”

Coincidence? There are no such things as coincidences in Taylor Swift’s well planned world.

We sat through three hours of the VMAs tonight not to see who won, but in a surprise twist for a Marvel movie like end credits scene. That’s when Swift dropped news of the new album.

Brilliant marketing, the whole thing. The album is called Midnights, again so great.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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