Home business TV: ABC Set to Tank Time 100 Awards with Return Engagement Against...

The Tony Awards are set for June 12th on CBS, with Hugh Jackman, Patti Lupone, and a slew of stars. The devoted Broadway audience will tune in, and it should be a terrific show.

So it only makes sense that ABC has decided to schedule the Time 100 Awards, a ratings loser last time around, for its network return at the exact same time. You’d think they’d have a sports special, some kind of counter programming to the Tonys. But no, the network that already has a lot of crappy ratings shows on its hands, is going for broke. They will destroy the Time 100 Awards on their own!

The Time 100 is hosted by actor Simu Liu, from ABC-Disney- Marvel’s “Shang Chi and the Legend of the Rings” hit. Right away, the show is dead. Other guests include Mary J. Blige and Miranda Lambert, and appearances by Ahmir “Questlove” Thompson and “Abbott Elementary” star Quinta Brunson.

In 2020, ABC scored just 2.4 million viewers with the Time 100. My advice is they include among this year’s winners Tucker Carlson and Donald Trump. who each made the list. That should halve that 2020 rating pretty nicely.

PS Doesn’t billionaire Marc Benioff pay for this show as owner of Time? Couldn’t he buy a better time slot?

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