The Screen Actors Guild Awards on Sunday night were a kind of private affair.
About 1.8 million people tuned in on a combination of TNT and TBS. What they saw was a well produced show but devoid of much entertainment. It was really for insiders.
Well, it’s cable, and there were a lot of other things going on. But still…it’s not a good omen for this Sunday’s Spirit Awards on the IFC channel. They never get more than 100,000 and sometimes as little as 65,000. Will anyone be watching? I doubt it.
Also on Sunday night cable, “Euphoria” had its season 2 finale. On HBO prime the number was 625,000. HBO says the real number was 10 times that– 6.6 million — because “Euphoria” fans don’t watch HBO, they watch HBO Max on their phones or other devices. There is no way of knowing this is true, but we’ll take their word for it.
Here’s what they say. If they’re happy, we should be happy:
- The season 2 finale of EUPHORIA drew a series high 6.6 million viewers across all platforms, 30% above last week and 5.5x above season 1 finale night viewership in 2019.
- Season 2 episodes are now averaging 16.3 million viewers, the best performance for any season of an HBO series other than GAME OF THRONES since 2004. Viewership for the season 2 premiere is approaching 19 million viewers in the U.S.
- According to Twitter, EUPHORIA is now the most tweeted about show of the decade so far in the US with 34M Tweets. It was also the #1 most social series across all of TV throughout its season, including Twitter, Facebook, Instagram and YouTube. (Talkwater Social Content Ratings)
- EUPHORIA ranked as the #1 title on HBO Max in the U.S. for the 7th week in a row, as well as the top series for the week in both LatAm and Europe.