Monday, April 15, 2024

Super Bowl: Verizon is Rebooting Jim Carrey’s Awful Movie, “The Cable Guy,” for a Commercial


I guess the people at Verizon or their ad agency don’t know the history of the Jim Carrey movie, “The Cable Guy.”

It’s terrible. It was in 1996 and it is now. There was no Rotten Tomatoes then, but now “The Cable Guy” has a rotten 54% on the review site, and only a 51% for audience score. No liked it 25 years ago, and no one likes it now.

So Verizon is using its meme for a Super Bowl commercial. Carrey is reproducing his introduction as the guy who comes to fix Matthew Broderick’s cable but becomes eerily obsessed with him. It’s a funny 30 second premise but an interminable and unpleasant movie that no one wants to see again. Broderick has said on numerous occasions he didn’t like it and only did it for the money. Even Ben Stiller disavowed it.

What an odd choice for a Super Bowl commercial.

Go to 9:50 in the below video to see the teaser.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News