Ratings Run: “SNL” Doubles Down for November Sweeps, Follows Ed Sheeran with Taylor Swift and Saweetie
Lorne Michaels is swinging for the fences.
Needing a ratings boost, he’s booked Taylor Swift to follow Ed Sheeran as musical guest on November 13th. Swift is releasing her “Red” album re-recorded the day before, on the 12th.
Sheeran is on this weekend, and has the number 1 album.
Following Swift comes Saweetie, the new sensation, on the 20th.
Actor Jonathan Majors, star of Netflix’s “The Harder They Fall,” will host Swift’s show. Simu Liu, star of Disney-Marvel’s mega hit “Shang Chi,” will host for Saweetie.
Kieran Culkin of “Succession” hosts this Saturday with Sheeran.
Those three consecutive shows, all in sweeps, will do a lot to boost “SNL” in the ratings.
