Monday, May 27, 2024

Ratings Run: “SNL” Doubles Down for November Sweeps, Follows Ed Sheeran with Taylor Swift and Saweetie


Lorne Michaels is swinging for the fences.

Needing a ratings boost, he’s booked Taylor Swift to follow Ed Sheeran as musical guest on November 13th. Swift is releasing her “Red” album re-recorded the day before, on the 12th.

Sheeran is on this weekend, and has the number 1 album.

Following Swift comes Saweetie, the new sensation, on the 20th.

Actor Jonathan Majors, star of Netflix’s “The Harder They Fall,” will host Swift’s show. Simu Liu, star of Disney-Marvel’s mega hit “Shang Chi,” will host for Saweetie.

Kieran Culkin of “Succession” hosts this Saturday with Sheeran.

Those three consecutive shows, all in sweeps, will do a lot to boost “SNL” in the ratings.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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