Tuesday, May 28, 2024

Ratings: “Billboard Music Awards” Drops 36% from Last Year, Trounced by “American Idol” With Double the Numbers

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“American Idol” isn’t much of a powerhouse anymore but it’s still strong enough to knock off the Billboard Music Awards.

The “Idol” finale scored 5.4 million viewers, more than twice as many fans as the BBMAs on Sunday night.

The two shows ran against each for the whole night on their respective networks. “Idol” was on ABC, “BBMA” was on NBC.

“Idol” featured not only the big season ending competition but also big star performers like Chaka Khan and Sheryl Crow. Their performances were top notch, too.

The Awards recycled the same stuff from the Grammy Awards and before that the American Music Awards. The audience wasn’t interested. Billboard Music Awards was down to 2.333 million viewers, off by 36% from last year’s 3.6 million. That’s a new all time low after a previous all time low.

Even BTS couldn’t save the Awards, presenting their new hit, “Butter.” Alicia Keys shined of course with a medley of greatest hits, but otherwise the music was mostly deadening. There was no country performer, which was a BIG Mistake. But the show had “banned” Morgan Wallen and still gave him three big awards off camera. Ridiculous.

If these Awards had been on the CW Network, it would have been fine. But this was one of the big three networks.

CBS won the night easily with “60 Minutes,” “The Equalizer,” “NCIS Los Angeles” and the series finale of “NCIS New Orleans.”

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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