Monday, May 20, 2024

Justin Bieber Million Dollar Paris Publicity Blitz, Full Court Press for Tour That May Not Happen


There’s a yin and a yang to Justin Bieber’s trajectory right now.

Despite the fact that tickets aren’t selling to his 2021 concert commencing in less than two months, Bieber is on a PR tear.

He’s on the cover of GQ babbling about Jesus and whatever, Hailey Baldwin, etc. It doesn’t matter. He’s rich, he’s lonely, he’s depressed. He used to be an asshole, now he feels he isn’t. That’s his mantra.

Meantime, yesterday, Bieber and a pretty extensive crew flew to Paris and put on a “show” on the rooftop of the Hotel Crillon, which he calls the Krill-on. The wife went, all the pals, etc. The Crillon is about the most expensive hotel in Paris, so this trip, including private planes, had to cost a million bucks. Maybe more.

And the result? Odd. After about 24 hours, well under 1 million views on YouTube for the full video. Something billed as the Afterparty, on YouTube premium, has just 42,315 views. The individual songs averaged about 360,000 views. So it wasn’t a breaking down of doors to see this expensive croissant play itself out.

Promoters are telling me they’re still waiting to get the word that the 2021 tour, which was the 2020 tour, will be the 2022 tour. What if Paris and GQ and all the rest of it ends up with another postponed tour?

Hey, be a Belieber! Anne Frank was.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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