Sunday, May 26, 2024

UPDATE Grammy Awards Ratings Revised Up to 9.2 Million, Still All Time Low Despite Clever Show with Some Great Moments


TUESDAY MORNING: The totals for the Grammys were revised up to 9.2 million, which is better than the fast overnights but still the all time low. That’s 50% of last year’s number.

Once upon a time, in 2012, the Grammys had 39 million viewers. That was the year of Adele and her “21” album and the song “Rolling in the Deep.”

That was a long time ago. Last year the Grammys were down to 18 million. Not quite the bottom, but close.

And last night? The total seems to be 7.9 million viewers despite a clever show with great moments. Maybe the biggest upside is that the average stayed above 8 million til the last hour. That’s when a million dropped out.

New EP Ben Winston faced a lot of obstacles. The show had a shaky start but improved consistently as it went along. The highlight was the In Memoriam section, a real tour de force featuring Lionel Richie, Bruno Mars and others. After that, things got better.

Losing 10 million viewers from last year isn’t great, but that’s the new normal. Oscars beware.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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