Sunday, July 12, 2026

Swag City: “Genius Aretha” Gets the Prize for Best Promo Ever, Series Begins March 21st

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As my grandmother used to say, You can’t beat this with a stick.

National Geographic TV win the prize for Best Promo ever. They’ve sent out a record player to promote “Genius: Aretha” which begins March 21st on their channel for 4 nights.

Cynthia Erivo is amazing as Aretha, and Courtney B. Vance is outstanding as her father, Reverend CL Franklin. There are many terrific performances. The music is over the top good.

But look at this thing: a Victrola, with bluetooth, and audio outputs. All customized for Aretha. The package comes with a coffeetable book and an LP from Atlantic Records of “Aretha’s Greatest Hits.” I just played it. The sound is wonderful.

We all Victrola’s back in the day. I didn’t realize they were a company. They have beautiful record players, etc on their website. Maybe their rep will email me at showbiz411@gmail.com. Once you see these things, you will be ready to buy one.

I hope Nat Geo or someone will make this package available for Aretha fans. It’s quite the souvenir. But I’m not surprised since Clive Davis was involved in it.

And Aretha on vinyl! What a sound! But you will not be disappointed by Erivo’s versions when you hear them. Aretha would be impressed.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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