Saturday, May 25, 2024

Super Bowl Ratings Disappoint with “Just 96.4 Million,” But Queen Latifah Starts “Equalizer” with Not Bad 20 Million


The long knives are out for the NFL. Super Bowl ratings, delayed by a day, came in and were disappointing.

The total number of viewers on CBS was “just 96.4 million.” The highly touted showdown between Tom Brady and Patrick Mahomes didn’t materialize as the KC Chiefs slept through the game, the Tampa Bay Bucs ran roughshod over them.

The game didn’t hit 100 million, and was the worst showing since 2007.

Frankly, NINETY SIX MILLION sounds good to me considering the season, the pandemic, and the fact that Colin Kaepernick still doesn’t have a job on a team.

Queen Latifah debuted in “The Equalizer” at 10:30pm after the Bowl and brought in 20 million viewers. That’s a great start for a solid new series with a black female lead. I mean, CBS should be dancing and opening Champagne. “The Equalizer” is a formula show with a big twist– huge multicultural infusion. The cast is excellent, and the production quality is very high. It’s a hit, and I hope we see it run for five to seven seasons. Bravo!

As for the Super Bowl, there are so many distractions now. The numbers are in decline anyway. CBS can count its blessings.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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