Tuesday, July 7, 2026

No One Watched Kim Kardashian’s 40th Birthday Party as “KUWTK” Scores Just 375,000 Viewers, Lowest Ratings Ever

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The poor Kardashians. Putting their show on Thursday nights has been a disaster for E! because that’s been the day for either presidential Town Halls or debates.

This past Thursday, while 55 million people were tuned into debate coverage, basically no one watched “Keeping Up with the Kardashians.” The show scored its lowest ratings ever– just 375,000 people. Yikes. The end is really near.

Things were so bad that E! has put the entire episode on YouTube, so everyone can watch it for free. I FF’d through it to get the picture. With ears covered. You’ll have to scroll through and see if there’s footage from Kim’s 15th birthday in 1995, which would have been a few days after OJ Simpson was acquitted with help from her late father, Robert.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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