Saturday, June 15, 2024

Nick Cannon Blasted as “Masked Singer” Ratings Return Down 22 Percent from Last Season Average After Anti-Semitism Scandal


“The Masked Singer” returned to Fox last night with dismal ratings.

The show scored just 5.4 million viewers vs. a season average last spring of 7 million. They’re down 22 percent. Compared to last season’s series premiere, it’s a 44% drop. (The 2nd season premiere, just this last February, had a whopping 23 million viewers following the Super Bowl. The show calmed down the next week to the 7 million average.)

Some could say it was the “America’s Got Talent” finale on NBC that did in “Masked Singer.” But the Fox show actually won its hour at 8pm.

No, the overall loss in viewers is absolutely attributable to Cannon’s scandal last month when he backed Louis Farrakhan and made anti-Semitic remarks. He was immediately fired by Viacom and MTV/VH-1. Fox thought it wouldn;t make a difference to their audience but apparently it did.

The only saving grace is that among those 5.4 million viewers, the key demo was very high, especially among women. But the drop in viewers is notable.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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