Friday, May 24, 2024

Taylor Swift’s New “Folklore” Album Sells a Startling Number of Copies on Its First Day, All Digital, No CDs


Taylor Swift really won the day on Friday.

Her surprise album, “Folklore,” had a whopping opening day in sales. The number was 107,000. And it was all digital.

“Folklore” has no general CDs on sale. The only way to get disc right now is through Swift’s website on her merch page. This is very, very unusual. In the past, her sales have tilted more to toward physical sales.

But “Folklore” is only available as a download or via streaming services. And when you add it all up, Friday was huge.

Would it have been more with CDs? Probably. But there’s no explanation so far for not having CDs ready on amazon, Target, Walmart, and all the usual places.

Taylor’s previous first week sales for her album, “Lover,” were 866,800. Can she top it? We’ll see how this develops.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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