Taylor Swift really won the day on Friday.
Her surprise album, “Folklore,” had a whopping opening day in sales. The number was 107,000. And it was all digital.
“Folklore” has no general CDs on sale. The only way to get disc right now is through Swift’s website on her merch page. This is very, very unusual. In the past, her sales have tilted more to toward physical sales.
But “Folklore” is only available as a download or via streaming services. And when you add it all up, Friday was huge.
Would it have been more with CDs? Probably. But there’s no explanation so far for not having CDs ready on amazon, Target, Walmart, and all the usual places.
Taylor’s previous first week sales for her album, “Lover,” were 866,800. Can she top it? We’ll see how this develops.