Thursday, April 25, 2024

Beyonce Music Bust: Topical “Black Parade” Single, Like Other BLM Anthems, Isn’t Selling, Just 15K Downloads Since Friday

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I wrote the other day that new anthems for Black Lives Matter by Alicia Keys and HER Music just weren’t selling. Great songs, important themes, but no traction. That hasn’t changed.

But now it’s clear that Beyonce’s “Black Parade,” released on Friday night, has been a dud. The single has 15,000 downloads since Friday night, and a total of 50,000 in sales that includes just 35,000 worth of streaming sales.

What’s going on? In the early 70s when race and politics found their way into music, we had hit after hit with topical references by Marvin Gaye, the Staples Singers, the O’Jays, etc.

I thought “Black Parade” would light a fire, and stay at number 1 for some time. Instead, it’s fallen to number 15 on iTunes and will drop like a rock tonight after new releases hit the charts. Alicia Keys’s “Perfect Way to Die” is no where on the chart and HER Music’s “I Can’t Breathe” has dropped to number 50. None of them are getting any radio play, even from black or urban or R&B stations.

So where is black owned Radio One and Cathy Hughes? She invented the Quiet Storm. It’s time for a thunderstorm on her stations!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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