Monday, June 17, 2024

George Floyd GoFundMe Campaign Gets New Top Donor with $166K T Shirt Drive from West Coast Designer Blackcraftcult


I never heard of Blackcraftcult, a t shirt designer from Anaheim, California. But of course, I’m still wearing my Steely Dan “Aja” shirt.

But Blackcraftcult is now the top donor to George Floyd’s memorial GoFundMe campaign. The designer has a t shirt emblazoned with “F+ck Racism,” from which they are donating portions of proceeds. They’ve raised $83,000 from customers, which they’re matching for a total of $166,632.12.

They wrote on Twitter: “THANK YOU!!! With your help we were able to raise $83,316.06 from our benefit tee. We at Blackcraft, will be matching this amount dollar for dollar leading to a grand total of $166,632.12 to the George Floyd’s memorial fund.”

Based in Anaheim, California, Blackcraft is owned by Jim Somers and Bobby Schubenski. According to their website: “The duo began with a sparse one hundred dollar investment in their pockets and a singular idea to motivate people in a positive light outside of the realms of organized religion. An idea that has manifested and grown, reaching people of all walks of life across the globe.”

After this initial donation, any more money that comes in from the t shirt will go to the NAACP. Nice work, guys!

The campaign is up to over $12million.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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