I never heard of Blackcraftcult, a t shirt designer from Anaheim, California. But of course, I’m still wearing my Steely Dan “Aja” shirt.
But Blackcraftcult is now the top donor to George Floyd’s memorial GoFundMe campaign. The designer has a t shirt emblazoned with “F+ck Racism,” from which they are donating portions of proceeds. They’ve raised $83,000 from customers, which they’re matching for a total of $166,632.12.
They wrote on Twitter: “THANK YOU!!! With your help we were able to raise $83,316.06 from our benefit tee. We at Blackcraft, will be matching this amount dollar for dollar leading to a grand total of $166,632.12 to the George Floyd’s memorial fund.”
Based in Anaheim, California, Blackcraft is owned by Jim Somers and Bobby Schubenski. According to their website: “The duo began with a sparse one hundred dollar investment in their pockets and a singular idea to motivate people in a positive light outside of the realms of organized religion. An idea that has manifested and grown, reaching people of all walks of life across the globe.”
After this initial donation, any more money that comes in from the t shirt will go to the NAACP. Nice work, guys!
The campaign is up to over $12million.