Wednesday, June 19, 2024

Taylor Swift’s Sunday ABC Concert Moved 20,000 Copies of Her “Lover” Album, Most of them from Streaming


I told you on Monday that Taylor Swift’s “City of Lover” special on ABC Sunday night was a so-so ratings getter.

The show scored just 3.5 million viewers, most in the older demos.

Now the figures are in for record sales this week. Instigated by the special, the “Lover” album sold 20,000 copies this week. Most of those were from streaming. Hard sales came to 4,400.

That’s also kind of meh. Of course, most Swift fans probably own “Lover” already or have streamed it previously. We could probably surmise these customers were the hold outs.

Swift is going to have to come up with something for the second half of 2020 if she’s going to stay in the game with Katy Perry. Adele, Lady Gaga, and Ariana Grande, her peers in the female pop game. All the others are busy releasing new material or losing lots of weight. The ball is in Taylor’s court.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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