I told you on Monday that Taylor Swift’s “City of Lover” special on ABC Sunday night was a so-so ratings getter.
The show scored just 3.5 million viewers, most in the older demos.
Now the figures are in for record sales this week. Instigated by the special, the “Lover” album sold 20,000 copies this week. Most of those were from streaming. Hard sales came to 4,400.
That’s also kind of meh. Of course, most Swift fans probably own “Lover” already or have streamed it previously. We could probably surmise these customers were the hold outs.
Swift is going to have to come up with something for the second half of 2020 if she’s going to stay in the game with Katy Perry. Adele, Lady Gaga, and Ariana Grande, her peers in the female pop game. All the others are busy releasing new material or losing lots of weight. The ball is in Taylor’s court.