More, more, more.
CBS will move its advertising upfront presentations to online and digital for May 13th. No events in New York. The other networks will announce same shortly.
What does this mean for upfronts, which are expensive gatherings in New York? If the networks find they can do all of this digitally and not spend millions, that could be trouble for the future.
A+E Networks, AMC Networks and Fox have already cancelled their live presentations.
“We’ll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales. “Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust cable portfolio across the Entertainment & Youth and Premium brands. We won’t miss a beat in engaging with clients around our unmatched offerings and solutions.”
Elsewhere, Broadway is on the brink of shutting down for at least a couple of weeks. Hold on for news.