Monday, June 17, 2024

CBS Moves Upfronts to Digital, Cancels Events, Other Networks to Follow; Broadway Considering Shutdown


More, more, more.

CBS will move its advertising upfront presentations to online and digital for May 13th. No events in New York. The other networks will announce same shortly.

What does this mean for upfronts, which are expensive gatherings in New York? If the networks find they can do all of this digitally and not spend millions, that could be trouble for the future.

A+E Networks, AMC Networks and Fox have already cancelled their live presentations.

“We’ll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales. “Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust cable portfolio across the Entertainment & Youth and Premium brands. We won’t miss a beat in engaging with clients around our unmatched offerings and solutions.”

Elsewhere, Broadway is on the brink of shutting down for at least a couple of weeks. Hold on for news.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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