Awards shows aren’t dead, after all. But it’s good news and bad news.
Sunday’s SAG Awards topped all cable shows that night. They pulled in about 2.7 million viewers divided between TBS and TNT, two channels most people think are the same. The amounts were evenly divided between channels.
The bad news is how far they’ve fallen since 2013 when the SAG Awards garnered 5.2 million fans. And 2.1 million of those were in the key demo. Six years, lots of erosion, many distractions.
The surprise wins for “Black Panther” and Rami Malek for Best Actor certainly helped. Plus the show had a breezy, economic feel to it. Megan Mullaly was a very good host.
What also helped this year was big box office movies like “A Star is Born” and “Bohemian Rhapsody” in the mix.
The Oscars should take note. Also, if you add in musical performances by Lady Gaga, Jennifer Hudson, etc. that can only boost the audience.