Tuesday, October 8, 2024

Mariah Carey’s “Caution” Album Plunges Instantly After First Week Sales, Almost Completely Vanishing

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We had high hopes for Mariah Carey’s “Caution” album. It got pretty good reviews; we really liked it. “Caution” entered the iTunes chart on Friday at number 4, and was high up on Amazon.

When the numbers were settled it seemed like “Caution” sold a respectable 40,000 copies with another 10,000 in sales from streaming.

There was a lot of celebrating.

But a new week began Friday in the music charts. Since then, “Caution” has dropped into the 30s on iTunes. On Amazon, it’s number 237. According to BuzzAngle, there have been between zero sales since Friday or maybe as 174 in streaming of singles.

This much is true: “Caution” has met a quick demise after one week. Can it be saved?

It’s unclear. Mariah is just one of many older acts who get a first week of sales on a new album, and then poof– they’re gone. The records get no airplay, which kills them fast, even if they’re very good. The top 40 is cluttered with crap, mostly. And the average age of the acts singing them is 12. We old folks listen to the new music of old friends and say “this sounds like a single.” But a single doesn’t matter if no one will play it.

Mariah will swallow a bitter pill on this, but she won’t be alone. (It does make you wonder who bought those 40,000 copies.)

One comparison: Cher has sold just 59,000 copies of her ABBA Album “Dancing Queen” in eight weeks of release. And that’s considered a success!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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