Sunday, May 26, 2024

Kanye Now Making Pro-Trump T Shirts, But His Music and Sneaker Business is Suffering


News tonight that Kanye West is now making T shirts for something called “Blexit” encouraging black people to leave the Democratic party for Trumpland, not explaining that’s where they will be destroyed. Blexit is the work of nutcase rightwinger Candace Owens.

Kanye’s insistence on doubling down over and over on Trump has not helped his business. His “Ye” album, priced at $7.99, has sold just 60,000 copies since its release on June 1st. Including streaming of the album and all its singles, he’s up to 250,000. A gold record is issued for 500,000 in certified sales. He’s halfway there. Not even his “SNL” performance a few weeks ago helped sell copies.

Meanwhile, Kanye’s Yeezy 350 v2 sneakers, distributed by Adidas, are at number 358 on’s best seller list of men’s sneakers, running. To give you some comparison New Balance 990s (which I wear) are at number 8. Yeezy’s, which can range in price into the thousands, aren’t selling. I’ve never see another human wearing them. If you own a pair, email me at, send a photo, let me know how much you paid.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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