It wasn’t a great night on cable for two popular institutions.
Lena Dunham’s HBO sitcom fell to just 404,000 viewers in its second week. “Camping” also scored a very low .10 in the key demo from 18-49. That means mostly people old– like me– watched it (I didn’t) and maybe they fell asleep.
This is a pretty steep drop from last week’s 589K and .13. Viewers are fleeing.
This could be an explanation for the professional divorce between Dunham and ex partner Jenni Konner. They just shut down their website.
The 400K number is way off from the first three seasons of “Girls,” which was a hit before it leveled off to that number toward the end of six seasons. But when “Girls” first hit, they had twice as many viewers. There’s no buzz on “Camping.” It’s unlikely we’ll see a second season.
Meantime, “The Walking Dead” has leveled off at 5 million viewers. It’s still number 1 on Sunday night, the zombie hour lost 1 million viewers off its premiere two weeks ago and it looks like those are the people staying…for now. Those 5 million are still two-and-a-half times as many as Alec Baldwin’s viewership on ABC an hour later. And they’re equal to the numbers network shows get. But gone are the days of 10 million people watching “The Walking Dead.”