On June 2nd, “Black Panther” crossed the mark of $699 million. It had already been in release since February, was playing on airplanes, had a DVD, could be seen by just thinking about it.
But Disney would not give up. And now, 171 days after its release, “Black Panther” has just crawled over the $700 million line. For weeks Disney has been putting it back in theaters just to get to this number. What an effort! By no everyone in Wakanda has seen the movie 10 times!
There’s a price that comes with this, of course. Disney wants the magic number but you have to pay theaters, and do some advertising. So it’s not like it’s a clean kill. But now they can withdraw from theaters with honor this Thursday. It was a noble effort.