Thursday, June 20, 2024

Rachel Maddow, Sean Hannity Split the Week So Far, But Maddow Leads in the Key Age Group


It’s been as rough a week on cable news as it has been on the stock exchange.

Rachel Maddow and Sean Hannity have so far split the week. The MSNBC anchor won Monday night and last night. Hannity took Tuesday and Wednesday.

Really, their numbers every night are pretty close in total viewers. What isn’t close is the number of viewers in the 18-49 key demo. Maddow wins that hands down, usually with a .36 average. Hannity is well below that.

Hannity’s viewers are older by far, less likely to buy anything from an other than a sleep aid or a Magic Pillow.

Tonight’s numbers will decide the week. But in all likelihood, Maddow will address the real issues of the day while Hannity carps about Hillary Clinton’s emails or something with Monica Lewinsky. The older viewers like him because Hannity presents Nostalgia News.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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