Monday, April 15, 2024

TV Ratings: Indie Spirit Awards Garner Just 95,000 Viewers, Fail to Make Saturday’s Top 150 Cable Shows


We got all excited about the Oscars having their worst ratings ever. But really– it was 25 million people. That’s a lot any way you cut it.

But on Saturday afternoon at 5pm, we had the Independent Spirit Awards on cable’s IFC Channel. They had most of the same stars, just without the songs. The Spirit Awards did feature the hilarious Nick Kroll and John Mulaney.

So who was watching? Basically, no one. According to, the Indie Spirit Awards didn’t finish in the top 150 cable shows for Saturday. The 150th show on the showbuzz list, “Sports Center Morning” on ESPN2, had 134,000 viewers.

As for the Spirit Awards, the 5pm broadcast had just 95,000 viewers. The rebroadcast at 10pm brought in just 63,000 people. I think more people watch the Yule log, or the test pattern. The worst part of the news is that for the live show, only 21,000 were in the key demo. At 10pm, it was about the same with 23,000.

This year, the Spirit Awards counted American Airlines, IFC, Jeep, Fiji Water and Piaget watches were the top sponsors. But I’m told that Piaget had actually scaled down from 2017 and may leave altogether. Film Independent may have trouble keeping sponsors for a show with no audience.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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