Monday, July 22, 2024

Taylor Swift’s Reputation Drops 87% in Second Week, Far More than “1989” Album 3 Years Ago


Taylor Swift’s “Reputation” will be number 1 this week when all the sales are counted at the end of today.

But the sales difference from week 1 to week 2 is unprecedented: “Reputation” fell around 87%, from 1.3 million to around 165,000. That’s  a first, and maybe the biggest drop ever.

Swift”s “1989” album, which also debuted with 1.3 million back in 2014, dropped just 69% in its second week with sales of over 400,000 copies.

“Reputation,” very simply, doesn’t seem to have legs. As I’ve said before, this week, the album has singles but no hits. There’s no “Hello” as Adele had or even a “Shape of You,” a la Ed Sheeran. The biggest hit so far from “Rep” is based on “I’m Too Sexy,” from the 90s.

At this rate, “Reputation” should drop at least 50 to 75% over the next week. The debut week will comprise most of the sales.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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