Saturday, June 15, 2024

Megyn Kelly’s Sunday Show Pushed to 9PM, Falls to Ratings Low: End May Come When Her Morning Show Starts


There’s talk now that when Megyn Kelly’s daily morning show at 9am begins this fall, her Sunday night show on NBC will end.

It should, considering no one is watch it. This past Sunday, Kelly got pushed to 9pm because of NASCAR. That sporting event scored 5.92 million viewers from 7 to 9pm.

When Kelly appeared at 9, the audience left– for “Game of Thrones” on HBO, for almost anything. Kelly fell below 3 million viewers for the first time, leaving NBC to entertain 2.71 million people. More than half the audience turned the channel rather than watch Kelly. Brutal, but true. She has not been a hit at night.

Meanwhile, over at MSNBC, Rachel Maddow and friends scored their first ever prime time win in cable, beating Fox News and CNN.

I do think NBC’s audience equates Kelly with Trump and Fox and doesn’t want to listen to her. When she comes up against Kelly Ripa and Ryan Seacrest this fall, she’s likely doomed. And it won’t take long for Andy Lack to pull her if the ratings tank. The “Today” show will not be sacrificed to Megyn Kelly. You can bet the house on that.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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