Monday, April 15, 2024

TV Ratings: “Celebrity Apprentice” with Ahnold, Not Trump, Has Down Premiere, Swamped by “Bachelor”


“The New Celebrity Apprentice” was met with a ho hum rating last night as it returned without Donald Trump. He got another job.

New host Arnold Schwarzenegger led the show’s return down by 1 point from last year and swamped by “The Bachelor.” The latter show had 6.56 million viewers. CBS, not NBC, carreied with night with “Kevin Can Wait” and “Scorpion” (a show, I have no idea what it is) scoring over 7 million viewers each.

Arnold and gang brought in a paltry total of 4.93 million viewers, making it the 7th highest rated show of the night. Even its demo was low– 1.3 million.

The shows that beat it were The Bachelor, Kevin Can Wait, Man with a Plan, 2 Broke Girls, The Odd Couple and Scorpion.

At that rate, “Celebrity Apprentice”– unless Trump quits the new job and comes back– could be cancelled before it’s over. Some consolation.

Could Schwarzenegger be a negative? Hmmm…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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