Monday, May 20, 2024

Independence Day Movie Ad Site: Murdoch’s NY Post Attacks His 20th Century Fox Studio


Maybe Rupert Murdoch needs to come back.

His New York Post just attacked his 20th Century Fox over an ad campaign site for “Independence Day: Resurgence.”

The Post feature, posted at 3:06pm this afternoon, is claiming the Fox site for “IDR” is insensitive because you can blow up buildings like the World Trade Center and other famous terrorist targets around the world.

The Post article says they reached out to 20th Century Fox publicists and got no comment. They’re in the same building!

Here’s_a_poorly_thought_out_ad_campaign_New_York_Post_-_2016-06-22_15.43.54Click on the picture to see most of the article, which was Tweeted out by Post film critic Lou Lumenick.

These ad execs clearly spaced out when they came up with this campaign.

A new interactive Web site for the movie “Independence Day: Resurgence,” out Friday, allows users to type in any world address and view the aftermath of apocalyptic alien attack.

Called “Independence Day: My Street,” the feature, which utilizes street-level images, seems harmless at first glance. An Entertainment Weekly headline says, “ ‘Independence Day’ Web site turns your street into a smoldering crater.”

That is true. Watching your tony suburban block be destroyed by space invaders is all good fun — until you discover the many careless holes in the program.

Type in “1 World Trade Center” and the user will be confronted with an upsetting image of a battered downtown New York City that resembles the 9/11 terrorist attacks.

While the World Trade Center, the site of the largest terrorist attack ever committed on American soil, got through the cracks, some spots have seemingly been blocked by the site’s creators.

Locations that elicited a “not found” so far in The Post’s searches include La Guardia Airport and Pulse Nightclub in Orlando, Fla., where 49 people were shot and killed on June 12.

Wow. If they didn’t like the ad campaign, they’re not going to like the movie. Fox/NewsCorp whatever it’s called could use a hit this weekend.  “IDR” is currently rating a 45 on Rotten Tomatoes.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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