Kanye West must be going crazy. “The Life of Pablo” debuts at number 1 with 90,000 streams in its first week of actual availability.
To put this in perspective: The number 1 physical CD-digital download was Chris Stapleton’s “Traveller” with just 59,000 copies. Even combined with his streaming number, STapleton finished second to Kanye. Stapleton’s total total was just 72,877.
Hitsdailydouble explains that 100 million “streams” equals 65,000 “stream equivalent albums.”
Kanye’s 90,000 included 25,000 downloads of “Pablo” from his website. Imagine if “Pablo” were available in a normal way– for download on amazon and iTunes. But these are impressive numbers.
Without Kanye and “The Life of Pablo,” the business was silent.
Zayn Malik dropped a whopping 86% in his second week. He was a flash in the pan with “Mind of Mine.” Pop goes the weasel.