Monday, July 15, 2024

Rupert Murdoch’s New Conservative Website Name Already Taken by Piercings Shop in South Carolina


It’s very busy on Heat Street these days.

That’s the name of Rupert Murdoch/Fox News/NewsCorp’s new conservative website being set up former right wing British Member of Parliament Louise Mensch. (She’s married to the manager of Metallica, by the way.)

heat street storeWhether or not she is actually a mensch is beside the point. Louise– who questioned Rupert and James Murdoch in Parliament during the hacking scandal, then went to work for them (haha)–has got a bigger problem. The url (website address) for the new site belongs to a piercings and clothing shop in South Carolina.

Heat Street is parked at and is owned by a nice man named Lloyd Mitchell. He told me this was all news to him, and that no one, including Rupert Murdoch, has deigned to call him.

Mitchell sells t shirts, sandals, and offers a variety of skin piercings. Their website proclaims: All our piercing technicians not only meet – yet surpass – the standards for training & experience in the art of body piercing. Our piercers regularly attend training & receive certifications. Our facilities are of the highest calibre & are routinely inspected for safety.

Meanwhile. I’m told about 15 full time staffers are toiling away in the NewsCorp headquarters, practicing making a new site every day. It does sound a bit like the failed NewsCorp app The Daily, which has so faded into obscure memory that I had to Google it to remember what it was called.

NewsCorp could try — which sort of looks like– or with a hyphen, or But I fear that most of their clicks will go to Mr. Mitchell, and that a lot of conservative right wing readers will wind up with belly button and lip studs.

PS NewsCorp/FoxNews/Murdoch flack James Kennedy writes that HeatStreet is a NewsCorp only project, and that Fox News “has no relationship to Heat Street.” (Okay. It must be fun over there, splitting all those hairs.)

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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